From television to magazines to Web
sites, all media have interfaces.
Conceptually, an interface is where
your mind meets the medium, where the thing - the magazine,
the TV set, whatever - tells you how to navigate it, how to
find what you want to find, or how to do what you want to do.
A magazine's front cover and table
of contents (which gives detailed story information and page
numbers) are crucial interface elements. All you need to know
to "interact" with a TV is that there are
"channels" that can be changed by pushing buttons -
or (way back when) by turning a dial.
Like me, you probably don't think
about the interfaces of most media because you learned to use
them when you were a kid. But the Web probably wasn't around
when you were a kid, and Web interfaces are a lot less
intuitive than TV or magazine interfaces. Still, like all
media, the Web has a system of interface conventions that let
you get to the information you want, and get past what you
don't.
This time, we'll look at the basic
interface elements that you're apt to see on the Web. These
include hyperlinks,
ad
banners, homepages,
site
navigation, frames,
search
fields, and online
forms.
Since you made it to this article,
presumably you have some experience with hyperlinks
(or simply "links"), which get you from Web page to
Web page. Sometimes links take the form of buttons, sometimes
they look like pictures, sometimes they are words that are a
different color from the rest of the text and are usually
underlined. (The word "hyperlinks" in the previous
sentence is a link.) In the old days, all links were blue, but
now Web authors can make them any color they please, which can
be confusing.
The way to know for sure what is and
what is not a link is by using your mouse:
Move the cursor
over a picture or a word; if it's a link, it will change from
an arrow into a little hand with a finger extended. This
indicates that you can click on it to go somewhere else.
If you've already been to the site
where a link is going, the hyperlink will usually change
color. For example, notice the color of this
link before you click on it. Then, after clicking on it
and coming back to this page (by clicking the Back button in
your browser),
notice that the link has a new color.
As you move around the Web, you'll
want to click on some things and not others. It's up to you to
decide, but it helps to have some idea where a link will take
you before you click on it. Luckily, a few clues can help:
See the rectangular pictures at the
top of this page? They're ads. Many commercial Web sites are
supported by advertising and most run ads of the same standard
size (called a "banner"), which makes ads easy to
spot.
Another strategy for navigating
hyperlinks is to move the cursor over a link without clicking.
In most browsers, the URL
(the location of the page) will be displayed in a status bar,
usually at the bottom of the browser window.
In many cases you can get a good idea of where a link will
take you simply by looking at the URL.
Some Web sites try to make it clear
- by what word or words they choose to link from - where
you'll be taken if you click. So, in the phrase "crazy
hippie," if the link is on crazy,
it will likely mean something different than if the link is on
hippie,
which will mean something different still than if the link is
on crazy hippie.
Click on the three different links in this paragraph to see
what I mean.
Most media that you use are more
rigidly structured than Web sites. Time-based media like
television and radio move linearly from start to finish,
leaving you no choice of where to go. Newspapers aren't
strictly linear, but because you can hold them in your hands
you always know whether you're at the beginning or middle or
end. You can start on page one with the hard news and move
forward, or you can start on the fluff news in the
entertainment section and move backward.
Web sites, on the other hand, branch
off in many directions. People refer to "Web
surfing," but it's more helpful to imagine yourself as a
cheeky monkey climbing around a tree. You start at the trunk
of the tree, then shimmy up and climb along a branch out to
the end, where you find tasty leaves and nuts. The main page,
the trunk, of a Web site is usually called the homepage
or frontdoor. As you move from the homepage deeper into a Web
site, the information tends to get more specific, branching
out from general categories or sections to specific articles
and features. And when you get tired of sitting on one branch,
you can simply swing over to another one by clicking on a
link.
Due to the branching nature of Web
sites, each page usually contains navigational elements. Look
at the left side of this page, for example, where a
rectangular navigational bar lists other sections of Webmonkey
Guides that you can visit. On the right is another box that
lists other articles you can read, as well as related glossary
terms.
It would be great if a Web site were
like a magazine, so that you could pick it up and thumb
through it, but it's not. And even if you could physically
flip through a Web site, it'd be like thumbing through a whole
stack of Sears catalogs because, unlike print media, a Web
site can provide access to all the material it has ever
published.
A few common interface elements will
help you navigate most sites. First is the Back button on your
browser, which will take you back to the last page you were
on. Each time you click the Back button, you'll move one page
farther back.
Beyond your browser's navigation
buttons, you're at the mercy of whoever designed the Web page
you're on. Luckily there are usually links on the page that
will take you up the branching hierarchy of the site. Look for
links like "back" or "home" or
"top," which will take you back toward the
"trunk" of the tree. Most sites will also usually
include the logo or the name of the site that, if clicked,
should take you to the site's frontdoor. And if you get
completely lost, you can always type a URL (such as http://www.hotwired.com/webmonkey/guides)
into your browser's address or location box.
Oh, there's one other part of the
navigational system we should talk about: frames.
Some sites use them pretty wisely, other sites don't use them
at all, and lots of sites use them excessively.
What frames enable you to do is to
keep some things constantly visible in your browser window
while other things can change. Many sites will put an ad in a
frame so you can't scroll away from it (advertisers like
that). This works because each frame in a frameset has its own
scrollbars which work independently from each other. Frames
can be divided horizontally (splitting the page into a top and
bottom) or vertically (splitting the page into two sides).
A lot of sites don't use frames
because pages with frames are slower to download, and it's
more complicated to make a page that also works on older
browsers. Besides ads, frames are often used to hold
navigational elements like a site directory that is useful if
it stays on the screen and never scrolls away. Frames sound
like a good idea, but they're often not used very well.
Many sites use forms
that you can fill out to interact with the site. Some forms
(such as HotBot)
enable you to search a database. Others provide a way for you
to tell the Web site who you are. (Remember, though, that if
you give your email
address to a site, you may find yourself receiving junk
email from them.) So that's the skinny on the interface
elements of Web sites. The ones we've looked at today are the
basic ones you're apt to see on most sites these days. But one
fun thing about surfing the Web is that it changes all the
time - so maybe tomorrow we'll come across some new way of
getting around Web sites.